Payola 313 is the brain child of Detroit hip-hop recording artist Dykkon(Deacon) Isar.a.n. Payola 313 is a unique blend of Detroit music culture fused with Detroit street culture within a Hip-hop fashion sense. From the mythos behind the music industry term (Payola) to the mythos of the motor city. Payola 313 embodies both as a brand re-defining itself as a symbol of accomplishment.